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Shopping streets - places of attachement or indifference?

Zarekeyvan, Maryam (2016) Shopping streets - places of attachement or indifference?
Masterarbeit, University of Vienna. Fakultät für Geowissenschaften, Geographie und Astronomie
BetreuerIn: Blotevogel, Hans-Heinrich

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URN: urn:nbn:at:at-ubw:1-20891.44784.620982-5
URN: urn:nbn:at:at-ubw:1-20891.44784.620982-5

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Abstract in English

As the birth of the covered arcade was a turning point in shopping scenery, making a clean, safe, ideal environment for shopping in 18th century, the emergence of the pedestrianized shopping streets is as well a new turning point for the retail landscape of European cities. This turn has a prominent implication for shop organization and the space. The higher the traffic of people on foot, the better business runs. And eventually the more the number and status of shops grow, eventually the rents increase. At a result you will see many international, multinational, or national chain stores replacing the old local single owned businesses. As Zukin mentions; “the creative destruction of the landscape.” Among studies regarding retail and different forms of consumption, the influence of changes in the retail structure on space in our ever-globalizing world has been overlooked. This research is addressing central city European shopping streets as spaces of consumption and spaces that are being consumed. The implications of homogenization of retail in European central city shopping streets, with two cities as case studies- Copenhagen and Vienna is the focus of this study. the study of the literature and comparing it with the current situation of central shopping streets shows the implications of post-modern shopping behavior in shops and people’s tendencies toward specific stores. The results from Entropy and data analysis in retail sector organization shows a very similar trend in retail sector in both streets with small differences related to, design elements and strategies in the two streets. While the results from surveys and analysis of the results with shamai’s sense of place measurement, shows a rather higher sense of place in Mariahilfer Straße rather than strøget while in General the presence of sense of place is rather low in both shopping streets. While the result shows people’s interests towards chain stores, it show a low sense of place towards the street itself.

Schlagwörter in Englisch

Shopping streets / Sense of place / Retail organization / Chain store / Chainification / Consumption spaces / Pedestrian Streets

Abstract in German

nicht angegeben

Schlagwörter in Deutsch

Einkaufsstraßen / Raumwahrnehmung / Einzelhandelsketten / Verbrauch Räume / Fußgängerzone

Item Type: Hochschulschrift (Masterarbeit)
Author: Zarekeyvan, Maryam
Title: Shopping streets - places of attachement or indifference?
Subtitle: a comparative study of sense of place in two shopping streets in Vienna and Copenhagen
Umfangsangabe: 83 Seiten : Illustrationen, Diagramme
Institution: University of Vienna
Faculty: Fakultät für Geowissenschaften, Geographie und Astronomie
Studiumsbezeichnung bzw.
Universitätslehrgang (ULG):
Masterstudium DDP Urban Studies
Publication year: 2016
Language: eng ... Englisch
Supervisor: Blotevogel, Hans-Heinrich
Assessor: Blotevogel, Hans-Heinrich
Classification: 74 Geographie, Raumordnung, Städtebau > 74.00 Geographie, Anthropogeographie: Allgemeines
AC Number: AC13386305
Item ID: 44509
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